Advertiser Acceptance
Return on Investment
Customer Support
System Functionality
Internal Use
SST
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 Advertiser Acceptance |
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I find the Shoom system very easy to use. We work with dozens of publications that use the service and particularly appreciate how quickly the Shoom site is updated. This saves us time and eliminates the need for us to send our own reminders to publications. Because we use a global login, Shoom sends us updates on newly subscribed publications.
This enables us to quickly include them in the check-in process for our Shoom publication partners. I find the system runs smoothly and strongly encourage all publications to try it for themselves.
-Sandra Mollen, Quality Analyst
Agenti Media Services, a division of Novus Print Media Network(Back to top) |
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Shoom eTearSheets is a service our advertisers like and we are pleased to provide. Expanding our relationship with Shoom made a lot of sense.
-Austin Ryan, Vice President of Production, Gannett Newspaper Division. (Back to top) |
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Initially, we chose to test Shoom eTearSheets because it is a long-established brand that has credibility with our major advertisers and a significant number of other publishers. Our Seacoast Media Group experience validated our decision. Seacoast converted nearly 100 percent of its advertisers to electronic tearsheets within 60 days.
–Jim Maxwell, Corporate Advertising Marketing Director, Ottaway Newspapers, Inc. (Back to top) |
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On Oct. 31, 2004, I sent out the first sign-up letter for eTearSheets to approximately 2,500 advertisers, and they responded with an absolute outpouring. By the Jan. 1, 2005 cutoff date for paper tearsheets, only a handful of the 800 advertisers who had been receiving paper tearsheets still wanted them, so we comped them subscriptions so they could pull their own.
-Erica LaBranche, Billing Coordinator, Seacoast Media Group (Back to top) |
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Shoom's service is superior to that of its competitors. It delivers all we ask for and more. eTearSheets' ability to search across multiple papers for an ad or campaign saves us time, and we never have enough time around here. The savings in time translates to savings in dollars for both us and our clients, who are some of the largest newspaper ROP advertisers in the U.S. Shoom is on track to becoming the standard for electronic delivery of newspaper tearsheets.
-Richard Gray, Vice President of Production, Zimmerman Partners Advertising(Back to top) |
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Processing electronic tearsheets is all about speed and versatility, and no other product can match Shoom eTearSheets in those areas. There is never any lag time, and we can find what we want with a few mouse clicks. Shoom's site is intuitive, so we give our people a user ID and password, and off they go. We love it. We wish all of our papers had it.
-Leslie Lehman, Vice President of Nedia Planning, Office Depot, Inc.(Back to top) |
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Our co-op advertisers are tickled pink that they no longer have to mail gigantic packages of paper tearsheets to manufacturers. Now, manufacturers receive e-mail notifications from Shoom that their tearsheets are ready to view online.
We have an average of 600 co-op ads each month. It used to take me two half-days to match paper tearsheets with claims and bills and put them in packets to send to advertisers. Now, I need only a couple of hours to verify bills and claims and mail them.
-Linda Holway, co-op SalesManager, Seacoast Media Group(Back to top) |
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Historically, Filene's/Kaufmann's has endeavored to stay ahead of the technological curve and share beneficial new product ideas with its newspaper partners. This is why we are writing to you today. We are excited about the increased efficiency we have gained through the use of the Shoom electronic tearsheet system and believe that it could provide invaluable and quantifiable benefits to your newspaper.
Shoom has created a valuable tool that would simplify and expedite your preparation of printed advertisement tearsheets. By publishing and archiving each complete edition of your newspaper on a searchable, paperless, and secure Web-based platform that is password-protected, Shoom's eTearSheets system could potentially offer your newspaper savings in time, space, postage, and labor.
-Lisa Cipriano, Advertising Controller, Filene's/Kaufmann's(Back to top) |
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We've had nothing but great comments about how cool we are with Shoom eTearSheets. Advertisers are really turned on by being able to look at the whole paper, see where their ad is in reference to other ads, and get tearsheets on the day of publication.
-Tom Davis, Controller, Seacoast Media Group(Back to top) |
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Advertiser response to Shoom eTearSheets was so positive that 90 percent signed up early on, including large advertisers, such as Dillard’s, Macy’s, Novus Print Media, and TMP Worldwide. Advertiser acceptance was essential because signup was voluntary.
-Trudy Woltering, Advertising Services Manager, The Enquirer (Cincinnati) (Back to top) |
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Return on Investment |
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Shoom eTearSheets pays for itself in labor alone that is now applied to work other than paper tearsheets. Seacoast realized more than 100 percent of the forecast ROI savings for its electronic tearsheet conversion in just a few months.
-Jim Maxwell, Corporate Advertising Marketing Director, Ottaway Newspapers, Inc.(Back to top) |
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We offset the eTearSheets service cost in delivery savings alone.
-Bob Dagostino, Digital Advertising Manager, The Plain Dealer (Cleveland)(Back to top) |
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We invoice our largest accounts every couple of days and can invoice much quicker with electronic tearsheets because we’re not held up waiting for hardcopies. If, in turn, clients pay invoices earlier, interest earned on the money we capture faster somewhat offsets the cost of the eTearSheets service. CanWest also saves money formerly earmarked for space, labor, and postage to handle paper tearsheets. We anticipate a very short payback on the system.
-Phil Luckhoo, National Director Business Services, Postmedia Network(Back to top) |
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“From a flexibility, customer service and relationship perspective I can attest that Shoom has never disappointed me. Unfortunately, I cannot say the same was true with our previous supplier. The icing on the cake is the fact that Shoom has also delivered much greater efficiencies and cost savings to our infrastructure than our previous vendor was ever able to provide.”
-Joe Kelleher, Production Director for the San Jose Mercury News(Back to top) |
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Customer Support |
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Shoom’s technical support was vital in making the transition as smooth as possible at Seacoast Media Group. Shoom also helped us develop a best-practices model, based on its experience with many publishers, that will simplify and accelerate the rollout process to our other newspapers.
–Jim Maxwell, Corporate Advertising Marketing Director, Ottaway Newspapers, Inc.(Back to top) |
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Shoom’s extraordinary customer service was the key to our going live with eTearSheets within six weeks. They made it as easy as possible for us by taking responsibility for getting the service up and running in a timely fashion, using data we were already producing, with no convoluted changes. Keeping it simple was vital to our rapid success because no one here had to take on extra tasks.
We find it just so effortless to work with Shoom because we’re able to send them PDF pages and ad metadata from our normal workflow, and they put the pages online, create database links to ads, and send e-mails to advertisers with links to their ad pages.
To anyone who would ask me about using Shoom’s eTearSheets service, I would say – do not hesitate; without a doubt, just do it.
- Bettyann Cole, Information Technology Manager, The Blade (Toledo)(Back to top) |
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Shoom's people were very open to working with us and accepting virtually any type of data file and making it work. That was key, because the last thing a newspaper wants to hear is that it has to change its insertion order, entry process, or billing system to accommodate an electronic tearsheet vendor.
-Tom Davis, Controller, Seacoast Media Group (Back to top) |
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We transitioned to Shoom eTearSheets quickly and smoothly, amazingly so. It was a great experience. The people at Shoom worked closely with me, and it was incredibly easy to provide them the information needed. To accomplish this, we made a few small changes to background processes, and people just go about their work as usual and don’t even know it’s happening.
-Alana Sullivan, Systems Manager, Seacoast Media Group(Back to top) |
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“On the service side, Shoom’s response to any and all of our needs has been outstanding from the top down. This company is all about providing superior search functionality for our newspapers and advertisers and their service is second to none.”
-Rich Hunz, National Advertising Director at the San Jose Mercury News(Back to top) |
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System Functionality |
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As we move all of the Gannett properties to the Shoom environment, we expect to be able to offer all of our advertisers, large and small, single-portal access to electronic tearsheets for all of Shoom’s hosted publications. This is good for our advertisers and, as a result, good for us.
-Leslie Giallombardo, Vice President of Advertising, Gannett Newspaper Division (Back to top) |
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The NAA Digital Tearsheet Committee, on which I serve, published survey results that outlined the ideal e-tearsheet system. Coincidentally, a sales team from Shoom Inc. in Los Angeles called on me and demonstrated its eTearSheets application, which had all the features of the ideal system specified in the NAA committee report. Five years previously, Shoom had conducted its own survey of publishers and advertisers and had developed its system accordingly.
-Bob Dagostino, Digital Advertising ,Manager, The Plain Dealer (Cleveland)(Back to top) |
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Shoom eTearSheets is a natural extension of electronic ad creation and delivery; it’s akin to that technology breakthrough. It’s a proven, professional, friendly, and attractive system that works very well for us because we didn’t have to develop the customer interface, create databases and manuals, maintain customer support, and do other things that aren’t our core business. If we’d tried to create a system internally, it probably wouldn’t have eTearSheets’ elegance, which is very important to client acceptance, and we may have encountered resource constraints that would have delayed the service.
-Ron Clark, Senior Vice President, CanWest Media Sales(Back to top) |
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We chose Shoom eTearSheets because its system setup and site navigation are the easiest by far – even people who aren’t computer savvy catch on in no time. eTearSheets e-mails advertisers a direct link to each day’s ads and gives a quick, efficient, and appealing presentation of our newspaper, as well as peace of mind that tearsheets are always accessible online.
-Trudy Woltering, Advertising Services Manager, The Enquirer (Cincinnati)(Back to top) |
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To verify our invoices, advertisers can go to the Shoom eTearSheets site and key in our ad numbers, which take them directly to their tearsheets. They also can measure ads with the sizing tool that gives exact dimensions.
-Phil Luckhoo, National Director Business Services, Postmedia Network(Back to top) |
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Internal Use |
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Shoom eTearSheets enables our ad reps to gather data across multiple markets more quickly. Armed with that information, they can help advertisers plan their ad campaigns more effectively. It makes it much easier for advertisers to place ads in newspapers rather than other print or broadcast media.
-Greg Morton, Director of Newspapers Sales - Toronto, CanWest Media Sales(Back to top) |
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Shoom’s 10-year archiving of our newspapers provides a wonderful resource for our advertisers and employees. In credit, for example, even though I write off less than one percent of ad accounts each month, those accounts may have run a substantial number of ads in four months, the cutoff point. I need copies of those ads for my file and for the collection agency. Now that we have eTearSheets, I can find ads online and print 8.5-by-11-inch copies of newspaper pages very quickly. I also print out legal ads for attorneys, who no longer require paper tearsheets.”
-Kim White, Accounts Receivable and Credit Manager, Seacoast Media Group(Back to top) |
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Our advertising salespeople are more effective in helping clients place ads by using eTearSheets’ archives to show them ad campaigns that they and other advertisers have run over time.
-Tom Davis, Controller, Seacoast Media Group(Back to top) |
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SST |
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“We’ve been using Shoom eTearSheets for several years, and in my opinion, there is no other service like it anywhere. So, when Shoom advised us that they had made it even better it was hard to believe it could be improved upon. Having said that, Shoom’s new SST functionality has blown us away. The searches we can conduct and the information we can now gather and download onto an Excel spreadsheet is astonishing! Clearly, any National advertising and/or advertising department that is not using SST is making a big mistake and is seriously disadvantaged!”
-Joe Gess,
Majors/National Sales Manager - The Tampa Tribune(Back to top)
"Within one week of introducing SST to our advertising division we generated enough revenue to pay for Shoom's services for the entire year. SST is now a critical part of our arsenal of sales tools.”
-Bryan Fahsbender,
Director of Display Advertising - Bakersfield Californian(Back to top)
“We have cut expenses until it hurts and now it’s time to grow revenue! A tool like SST from Shoom is exactly what the times demand. Our introduction of this technology underscores our commitment to increasing productivity to uncover and capture incremental revenue. In a market like ours, awareness of what is being bought and when it’s being bought is priceless in making sure we get our share. Thanks, Shoom, for another innovative tool that is paying off”.
-Wayne Wedgeworth,
Director of Local Retail Advertising - Newark Star-Ledger(Back to top)
“We have been using Shoom’s SST technology for several months now to proactively seek out incremental revenue opportunities. As a result, we have been able to identify literally hundreds of thousands of dollars in potential incremental revenue. This new tool is something every member of my staff and I uses on a daily basis! It’s fantastic!”
-Rich Hunz,
National Advertising Director - San Jose Mercury News, San Francisco Bay Area Buy(Back to top)
“My team works directly with national advertisers and we use Shoom every day to stay on top of competitive information for our customers. I can’t imagine doing this job without this tool”.
-Colleen Brewer,
Vice President National Sales - Gannett(Back to top)
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